Monthly Archives December 2019

Advent Calendar – December 5, 2019

Advent Calendar – December 5, 2019

December 5, 2019
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One of the female workers at the Kiambere plantation, here in the inner sanctum of the nursery. Underneath the plastic sheets are teeny tiny mukau seedlings, which this nursery can produce 1 200 000 every year. That’s a heck of a lot of trees, and yet, it’s a far cry from what the company aims at. The vision of Better Globe Forestry is to eradicate poverty and corruption in Africa, and this will be accomplished through the mission, which reads: Through “social entrepreneurship” plant as many trees as there are people on the planet and thereby finance a successful implementation of the Vision. To accomplish this the company aim at planting a million trees a day!

This will make a huge difference in many ways, not in the least when it comes to providing job opportunities for people. Kenya has an unemployment -level of somewhere between 10-40% – I have not been able to find any definitive numbers, but it’s definitely a lack of job opportunities. By empowering people (for instance by providing them with a job) they can lift themselves from poverty. The Gapminder Foundation illustrative Dollar Street is a very visual way to see what happens when people do that. What seems to work better than anything else to raise entire families and communities from poverty is to empower women. This is one of the reasons why Better Globe Forestry has a large percentage of women workers.

I’ve just finished reading Melinda Gates’s book The moment of Lift and it’s filled with great examples of just this. In the introductory chapter, she writes: How can we summon a moment of lift for human beings–and especially for women? Because when you lift up women, you lift up humanity. And how can we create a moment of lift in human hearts so that we all want to lift up women? Because sometimes all that’s needed to lift women up if to stop pulling them down.


Advent Calendar for 2019: sharing pictures and stories/reflections from my trip to Kenya in June. I went to visit “my trees” and get a hands-on experience of the social entrepreneurship of the Kenyan forestry company that I buy trees through.

Full disclosure: I am proud to say I am both a customer and an ambassador for the company. If you are curious to find out more, let me know and I’ll gladly get in touch with you! Here’s my sponsored link: https://betterglobe.com/27216 

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Advent Calendar – December 4, 2019

December 4, 2019
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Every month I buy a donation package or rather, I buy a donation package for each of the savings accounts I administer (i.e. my personal one, my company’s accounts, and the accounts of my two children). The donation package consists of two trees for me (more on that later!), two that are donated (to partner farmers or schools for instance) as well as a €1,5 each for water and school projects as well as a first contribution to start micro-credit banks.

What you see in the picture is a 10 000 liter water tank on the grounds of the Kaewa Secondary School (next door to the Utithini Primary School), winner of the Green Initiative Challenge (GIC; a joint collaboration of Better Globe Forestry, KenGen – the largest Kenyan electric power generating company – and Bamburi Cement Ltd.) in 2018. During my trip to Kenya in June of 2019, we visited this school, and it was without a doubt the greenest schoolyard I’ve ever seen!

The school has 465 pupils and around 160-170 of them are boarding at the school as well. So water is a necessity and water tanks such as this one (along with the gutters along the roof, to help collect rain during the monsoon), granted to the school as a part of the GIC, help make it possible for pupils to attend school.

This is part of what my donation package enables. Month after month. That makes me very keen to continue to buy donation packages on a monthly basis. Because I know the difference it makes!


Advent Calendar for 2019: sharing pictures and stories/reflections from my trip to Kenya in June. I went to visit “my trees” and get a hands-on experience of the social entrepreneurship of the Kenyan forestry company that I buy trees through.

Full disclosure: I am proud to say I am both a customer and an ambassador for the company. If you are curious to find out more, let me know and I’ll gladly get in touch with you! Here’s my sponsored link: https://betterglobe.com/27216 

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Advent Calendar – December 3, 2019

December 3, 2019
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Without a doubt, one of the most striking features of rural Kenya is this:
People fetching water.
Women. Children. Men (a few).
With donkeys. Without. On foot, bikes, motorbikes, cars/pick-up’s.
Yellow cans of varying sizes, everywhere to be seen along the roads.

Water. Such precious resource, in scarce supply to large parts of the global population.

Imagine…
*not being able to turn a tap and have an endless supply of pure and safe potable water at your disposal.
*having to spend hours a day fetching water.
*digging deep in dried-off river beds to try to reach the groundwater, slowly trickling forth.
*not being able to send your kids to school as pupils have to bring enough water to last a full day. And if there’s not enough water…


Advent Calendar for 2019: sharing pictures and stories/reflections from my trip to Kenya in June. I went to visit “my trees” and get a hands-on experience of the social entrepreneurship of the Kenyan forestry company that I buy trees through.

Full disclosure: I am proud to say I am both a customer and an ambassador for the company. If you are curious to find out more, let me know and I’ll gladly get in touch with you! Here’s my sponsored link: https://betterglobe.com/27216 

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Advent Calendar – December 2, 2019

December 2, 2019
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A beautiful sunset view of part of the Kiambere plantation, Kenya, taken by a drone. June, 2019.

This is the main reason why I went to Kenya. I started to save money through buying trees in November of 2015, and have continued doing so on a monthly basis ever since. When I found out I could place my savings in trees, I finally found what I’d been looking for, ever since moving away from home in the early 90s: An ethical, sustainable and longterm way to save my money.

Did you know that our shared savings have a greater impact on our climate and the environment than all the car driving in the world? I only found out in 2018, and it shocked me. But then I started to think more about it and realized that it makes a lot of sense. In many ways, the way my savings support various companies (either directly through owning stocks and funds, or though my savings account at the bank, which they, in turn, lend to companies) is quite neutral. Or anonymous perhaps is a better way to describe it? I mean, I am not an active shareholder, and even though I’ve tried to invest in “ethical funds” I am far from certain my money does good.

Until now that is. The money I use to buy trees for me, my company, my children and bonus-grandchildren, do good. Without a doubt. It comes at a risk, of course, but then again the possible return is higher than normal as well. And, on November 28th of 2019 I got my first payback from the trees purchased in 2015, so there’s no doubt in my mind that this is a savings scheme that works the way it promises.


Advent Calendar for 2019: sharing pictures and stories/reflections from my trip to Kenya in June. I went to visit “my trees” and get a hands-on experience of the social entrepreneurship of the Kenyan forestry company that I buy trees through.

Full disclosure: I am proud to say I am both a customer and an ambassador for the company. If you are curious to find out more, let me know and I’ll gladly get in touch with you! Here’s my sponsored link: https://betterglobe.com/27216 

Read More

Advent Calendar – December 1, 2019

December 1, 2019
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I went to Kenya in June of 2019, spending nine days there, on a customer trip, where I and my fellow travelers went to visit trees that we’ve all been “saving in”.  
This is me and my roommate Lena Fridlund. We had a blast throughout the journey and boy, can we laugh together! Here we are on the grounds of the Utithini Primary School after the kids had gotten some gifts, brought to them by three of our fellow companions. Lena had a selfie stick with her, and the joy of these kids at being in the picture with us was indescribable. The trip was an impactful one for me, in so many ways, and I want to share this with you. So I decided to share a picture and a short reflection or story a day, as my advent calendar for 2019. So I want to do what these kids do so well: wave HI and extend an invitation to you, to join me here until Christmas is upon us! 

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