Daniel Priestly

24 Assets (book 8 of 12)

24 Assets (book 8 of 12)

August 10, 2020
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in Tip
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”Success is less about your individual talent and more to do with the environment that brings out the best in you.”

24 Assets: Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World by Daniel Priestly is, just like Key Person of Interest, another one of his books that I’ve read, an easy read, filled with actionable suggestions. Perhaps, a bit too easy if you know what I mean?

But, like with all other types of self-help-books (regardless of the genre, be it personal or business development, home renovations or learning how to play the piano), unless you actually take the author up on his/her suggestions, and give it a shot, nothing will happen. And I gather that’s what most people do. Read, possibly get a few insights, and move on, without actually doing the work. Constantly searching, and never finding.

”There’s no avoiding the work or the practice if you want the results.”

Priestly has a challenge directed specifically for me as well:
”I want to encourage you to stop reading new books, going to new seminars, consuming a wide variety of videos and podcasts. Instead, pick a style and run deep with it–get yourself into the environment and implement.”

Not sure about that one. In practice, that is. In theory, I agree to a large extend, but not completely. Also, going deep (becoming a specialist) is not necessarily what works for everyone. The generalists out there (and heck, is this ever me!) are also necessary, as generalists and specialists contribute differently to the world, and we need that diversity. But in principle, sure, forever jumping from one book to another, from one podcast to another, from one seminar or YouTube-video or TED Talk or… might not always be the healthiest of behaviors. If done without reflection, without pausing and connecting dots, it might well be a form of fleeing, of avoiding what-ever-it-might-be.

But never looking outside your style, probably isn’t that healthy in the long run either. So, as with most things, a bit of both/and is likely the better strategy. Going at it in cycles is perhaps the most beneficial strategy at that, skimming the surface for a while before heading down into the deep. Come up to the surface, rest a bit, before starting all over again.

In the space I find myself, with tankespjärn being a concept I want (intend!) to dig down deep with, I will definitely look into these 24 assets, and decide what to develop, how to develop it, with whom and when. Exciting times ahead!


The book I am blogging about is part of the book-reading challenge I’ve set for myself during 2020, to read and blog monthly about 12 Swedish and 12 English books, books that I already own.

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