Golden Circle

Content.

Content.

May 3, 2019
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Make the most of your created content… or so I read. And hear. Over and over again.
Realizing, I definitely do not.

I have, to date, 1692 blog posts over at my (nowadays solely) Swedish blog, and with this post published, 497 blog posts here. In a little while I will do my 184th Facebook live, recorded in as many days. Not even counting 2374 Instagram posts, there’s quite a lot of content I’ve created that I could/should do something more with.

I have recently started Doing Gentle with an Edge, my podcast where I read blog posts from my Doing Gentle-series, as well as reflections. That’s one way to reuse my original content, in a way that makes me happy. But surely there’s so much more I could do with everything I’ve done these past years?

Ebooks?
Transcribe some of my lives and turn them into blog posts?
Make lives (more deliberately) on the topic of blog posts I’ve written?
Pick out quotes from my writings, mount on value-adding (in one way or another) images and post on Instagram?
Start a Pinterest-account and post them there as well?
Be more deliberate in how I post and cross-post on social media in general, and Facebook, LinkedIn, and Instagram in particular?

And that’s just ”my content”, which is but a part of what I do/am capable of doing. Just writing this, I get a bunch of other ideas.

However. What I notice more than anything is that what is lacking in how I make the most of my content, as well as of my skills, is deliberateness.

I am an upholder.
When I say I will blog daily, I do.
When I start doing daily lives on Facebook, I do them.
When I say I will do something, it takes a lot for me not to follow through.
But… have I honestly asked myself what’s my Why behind doing what I am doing?
And if so – have I followed it up with the How in the form of actions? In turn, followed by What the actions of my How’s turn into?

No.
Have not.
Not all the way through the Golden Circle of Why – How – What.

Deliberateness, you read, and perhaps think That sounds so boring, and, somehow, almost manipulative, doesn’t it?

Well. To tell you the truth – no. Not to me. Where I am at right now, in an ongoing transformation of my business, it sounds anything but boring. It sounds outright enticing! I mean… what if I sat down, with pen and paper, and got deep into the question of What want’s to happen here/now? Perhaps I would stop blogging and live:ing daily? Perhaps I would do it even more often? Perhaps I would stop altogether? Who knows!

And… given how many ideas I am getting just from writing this, what if I hook my newfound friend deliberateness up with a hefty dose of focus? What might be possible then?

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Start with why (book 3 of 26)

February 11, 2018
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in Tip
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It’s a bit surprising I haven’t read this book before, I agree. I mean, I even helped initiate a movement in Sweden that asked #WhySchool, so undoubtedly asking Why to find the underlying purpose, the driving force, the reason for What and How, is a habit close to my heart. And yet, I’ve not actually read the book before. I’ve watched his (Simon Sinek that is) TED Talk, many times, I’ve listened to podcasts with him, and oftentimes use his Golden Circle, and now, finally, I can honestly say I’ve read the book Start with why.

Golden Circle

The Why in the Golden Circle is the why of “WHY do you do what you do?”, that which is your purpose, the driving force behind all that you do, and how you do it – your reason for getting out of bed in the morning; the meaning of your life, in a manner of speaking. In the words of Simon Sinek:
Everything you say and everything you do has to prove what you believe. A WHY is just a belief. That’s all it is. HOWs are the actions you take to realize that belief. And WHATs are the results of those actions – everything you say and do: your products, services, marketing, PR, culture and whom you hire. 

I can see my why, and have clearly seen it for about 8-10 years or so, but I haven’t truly mastered the art of voicing it clearly (which is not uncommon, and there’s a logical reason for it as well, as the two inner circles of the Golden Circle correspond to our “emotional” limbic brain, with the outer What-circle corresponding to the rational and language-centered neocortex. So, it’s easier to explain what it is I do, and harder to tell you why.). Yet. What gave it away to me, was me lying in bed on a lazy Sunday morning, looking backwards to all the jobs and positions I’ve filled in my life, and finding the common thread, that which all of those experiences has in common: I encourage change. I see that which is, and also, what it could be, and work relentlessly as an agent of change, to help (people, departments, companies or organizations) reach a greater level of potential.

On page 214, Simon Sinek tells me why that is “the way to finding one’s why”:
The WHY does not come from looking ahead at what you want to achieve and figuring out an appropriate strategy to get there. It is not born out of any market research. It does not come from extensive interviews with customers or even employees. It comes from looking in the completely opposite direction from where you are now. Finding WHY is a process of discovery, not invention.

About the same time as I saw that common thread, I woke in the middle of the night with clarity on the meaning of my life: to make a positive imprint. So, I am an agent of change wanting that change to be for the better. Now I just need to be able to voice this clearly and succinctly, to make it communicable.

The book I am blogging about is part of the book-reading challenge I’ve set for myself during 2018, to read and blog about 26 Swedish and 26 English books, one book every week, books that I already own.

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